We alter of choice of language to infer our opinions and perceptions.
Sometimes this is subtle and effective, such as in politics and the opinionated media: freedom fighters and martyrs are terrorists, deeply religious non-christians are fanatics, legislation is bureaucracy.
Sometimes this is a little less subtle; for example, my former Business Studies would set us exam questions at least once a lesson and cycle through the names ‘test’, ‘assessment’ and ‘quiz’ and expect us not to notice.
And sometimes it’s glaring, such as in the way a friend of mine recently decided to brand with a man-name every female who she knew I’d had any sort of relationship with beyond acquaintance. Guess who the following are (out of a number of apparent she-males):